
Huimei Liu

Current Positions
Vice Dean, Institute of Cross Culture and Region Studies, ZHejiang University
Deputy Director, Asia Pacific Centre for the Study of Leisure ( APCL), Zhejiang University
Research areas
-Cultural and Leisure Studies
-Tourism, Physical Activity and All Kinds of Daily Leisure Behavior
-Cultural and Historical Heritage in Hangzhou and Zhejiang
Ph.D, Zhejiang University, 2008
Liu,H. Chen, X., & Zhang, H. (2020) Leisure satisfaction and happiness: the moderating role of religion. Leisure Studies.
Liu, H. & Da, S, (2020), Leisure and Happiness- a graphic elicitation approach, Leisure Studies, 39(1),111-130
Shen, S. Liu, H. & Song, R. (2021) Toward a culture-sensitive approach to playfulness research: Development of the adult playfulness trait scale-Chinese version and an altnative measurement model. Journal of Leisure Research.
Gui,J., Harshaw, H., Walker, G., & Liu, H. (2020) Culture, leisure interpretation, and ideal affect during leisure: a situation sampling approach. Leisure Sciences.
Liu, H. Jia, S.,& Wang, J. (2021 ). Yoga leisure and identity development of Chinese second-time mothers. Journal of Leisure Research.
Liu, H. & Fu, J., (2019), Religious Leisure, Heritage and Identity- A Case Study of Tibetan Students, Leisure Studies, 38(5)603-617.
PI, Cultural memory construction and leisure satisfaction, Zhejiang Social sciences planning project, 2017-2019.
Member, The internationalization strategy of the Grand Canal tourism development, The Grand Canal Comprehensive Preservation Center, 2017
PI, The Leisure Theory and Development System- Benefits Based Approach of Leisure Policy, National social science foundation. 2010-2017.
PI, The Upgrading of Hangzhou Tourism and Leisure Industry, Hangzhou Development Research Center, 2015-2016.
Member, Ritual in Zhejiang Civil Affairs, The Thirteenth Five Year Plan of Zhejiang Civil Affairs, 2014-2015.
Member, Quzhou Shuitingmen historical heritage and cultural memory, Culture, Sports and tourism Bureau of Quzhou Municipal Government, 2010-2013
Member. Cultural memory of Dongwu Village, Fuyang, Hangzhou, Tourism Company,
PI. The Status Quo of leisure education and its development strategies in Hangzhou, Hangzhou Municipal Planning Project. 2006-2007.
Member, The Development Strategies of the Construction of Hangzhou as “ Oriental Leisure Capital”, Joint project of Hangzhou Municipal Government and Zhejiang University, 2006
Member, The Status Quo, Problems and Improvement Strategies of Chinese Professional Games, National social science foundation. 2005-2007.
PI. The Comparison of Chinese and Western Leisure Ethics, 2006-2007.